A new line item for the conversation you are already having.

Why this is showing up in your client conversations

Two things changed recently. First, the federal credit for employer-provided child care expanded meaningfully. Second, several states have layered their own credits on top, with New York's being among the most generous. Together they have moved the math on a real child care benefit from "expensive" to "potentially close to break-even" for the right employer.

That is starting to filter through to your clients. The questions you are getting may sound vague at first ("can we do something more on child care?"), but the underlying interest is being driven by the change in economics. Most brokers and benefits administrators do not yet have a packaged answer.

Why we are not your competition

We are a specialty advisory and structuring shop, not a benefits platform. Specifically:

• We do not sell admin. No FSA portal. No HRIS integration. No COBRA. We slot in on top of what you already do.
• We do not own the employer relationship. You do. We come in for the structuring and exit for the renewal cycle, or we stay engaged in a back-office role, depending on what works for your book.
• We do not pretend to do what you do. Plan documents we draft, providers we contract, compliance documentation we maintain. Plan administration, employee servicing, and the rest of your stack stays where it lives.

What partnership looks like

We work flexibly. Rough shapes:

• Referral. You bring us in for the child care piece, we deliver, you keep the employer relationship and bill as you normally do. Referral economics are negotiable and disclosed.
• White-label structuring. We build the plan and provider arrangement under your brand. You present a complete offer to your client.
• Co-servicing. We sit on calls with you, share materials, and stay engaged through implementation. Most useful for higher-touch employers.

The right shape depends on your book, your jurisdiction, and your appetite for technical depth on this specific topic. We will start the first call by asking, not pitching.

What we bring

• A working understanding of the federal and New York state mechanics, kept current as guidance comes out.
• A growing network of licensed child care providers in New York and surrounding markets.
• Plan document templates, contracting frameworks, and compliance checklists we have built and refined.
• A small enough team that you can talk to a principal on every account.

Important: nothing here is legal, tax, or financial advice for you or your clients. Your clients' actual positions depend on facts and on rules that need their own counsel and accountants. We work alongside those advisors, not instead of them.